• The Trick To Removing Waterproof Mascara Is Surprisingly Easy

    If you wear waterproof mascara that lasts all day, then you are familiar with how difficult removing your makeup can be at the end of the day. There's one trick to removing your waterproof mascara that is surprisingly easy. Get out the cotton pads.

    By Paige McBride Read More
  • Here's How Shampoo Could Be Causing Damage To Your Skin

    Cleaning hair is harder work than cleansing a face, and shampoos are designed to remove all of the oils, sweat residue, and even pollutants that build up in between washings. Here's how shampoo could be causing damage to your skin and how to prevent it. No, don't use shampoo to wash your skin.

    By Jorie Mark Read More
  • The Truth About Preventative Botox

    We've all heard of Botox, the brand name for the "neuromodulator" or toxin that doctors have been using for years to help reduce the appearance of facial wrinkles. It's FDA approved for people eighteen and over, though most people using Botox are significantly older.

    By Elizabeth S. Mitchell Read More
  • Why You Need To Stretch Before You Put On Moisturizer

    Sometimes called "face yoga," stretching your facial muscles can improve tone and even make your face look slimmer. You should even be stretching your facial skin before you put on moisturizer and continue with your skincare routine. Here's why you need to stretch your face.

    By Jorie Mark Read More
  • This Common Type Of Foundation Could Be Making You Look Older

    "I want to use beauty products that make me look older," said no one ever — no really, like ever. If you want to wear makeup that helps you feel fresh and vibrant, not ahem, more mature, there is definitely a type of foundation you should steer clear of. And the reason is pretty simple.

    By Melissa Willets Read More
  • Why You Should Use The Tape Method When Applying Eyeliner

    Applying the perfect coat of eyeliner, especially for a cat eye look takes not only artistic ability and a steady hand. You should be using the tape method for applying eyeliner because it can create a neatness and symmetry you just can't get freehand.

    By Nicole Width Read More
  • What You Should Know Before Putting Egg Whites On Your Face

    Chances are, if you've done any research into homemade skincare solutions, you've probably come across at least one face mask recipe that included, or consisted entirely of, egg whites. But you should know a few things before putting egg whites on your face, from the benefits to the risks.

    By Audrey Michels Read More
  • TikTok Star Charli D'Amelio Just Revealed A Bold New Hair Color

    Charli D'Amelio is living the American dream, translating her decade plus of dance experience into a massive following on social media platform TikTok. It's hard to believe, but the Connecticut native only came to the fore in 2019, yet she's so ubiquitous now.

    By Joey Keogh Read More
  • Here's Why You Need To Apply Lip Liner Before Lipstick

    If you're like us, you know that immensely satisfying feeling of the first swipe of a brand new lipstick you've been pining after. Applying the perfect shade for whatever look you're trying to achieve is the essential finishing touch, so we know how frustrating it is to find the color rubbed off.

    By Elizabeth S. Mitchell Read More
  • Here's How Baking Soda Can Damage Your Skin

    Baking soda is a popular ingredient when it comes to hygiene products. You may have it in your toothpaste to help whiten your teeth, and taking baking soda baths is a known and often doctor-recommended remedy for everything from poor circulation to poison ivy to yeast infections.

    By Elizabeth S. Mitchell Read More
  • Here's What You Should Know About Parabens

    If you've looked for a clean beauty product in the last decade, you've likely seen "paraben-free" plastered on labels in big letters. Beyond their role in marketing jargon, parabens come in various forms that many consumers have put on their no-fly list. Here's what you should know about parabens.

    By Paige McBride Read More
  • What You Should Know Before Getting A Black Light Tattoo

    Black light (or glow in the dark) tattoos are the latest body art trend taking Instagram by storm. Like stick and poke and Barbie tattoos, their prevalence on social media doesn't necessarily mean they're the best idea. Here's why.

    By Joey Keogh Read More
  • This Could Be Your Secret Weapon For Brightening Your Skin

    There's a new skincare ingredient in town, and you need to know about it — arbutin. Not only does it have skin brightening superpowers, but it can also help with acne scars and prevent hyperpigmentation! But what exactly is arbutin, and how can you integrate it into your skincare routine?

    By Phoebe McRae Read More
  • The Surprising Effect Facetune Might Be Having On Your Health

    Since the advent of Facetune, photo touch-ups have become ubiquitous on our social feeds. That being said, photo editing isn't as harmless as you may think. Here is the surprising effect Facetune might have on your health.

    By Gabrielle Gayagoy Gonzalez Read More
  • Why You Shouldn't Mix Your Shampoo And Conditioner Brands

    Sure, shampoo and conditioner go together like... shampoo and conditioner, but do you have to be all matchy-matchy when it comes to the actual brands? If you're splurging on a pricey 'poo, can't you cheap out on the conditioner to save a few bucks?

    By Jorie Mark Read More
  • The Secret Hack To Get Perfect Nude Lips Everytime

    It can be hard to find the exact right nude lipstick on the shelves — after all, there are as many skin colors as there are people on this earth, and as prolific as some brands of lipstick may be, odds are they're still not going to have your perfect fit.

    By Clara Olshansky Read More
  • Turns Out You May Be Washing Your Face Too Often

    When it comes to skincare, there are no shortages of very strongly-held opinions. Whether that's regarding physical exfoliants, chemical SPF, or added fragrance, there are sure to be people on both sides of just about any stance. Case in point: the question of how often one should wash their face.

    By Audrey Michels Read More
  • This Hack Can Save Your Broken Lipstick

    If you've ever treated yourself to a gorgeous new lipstick in an exciting new color only to have it snap in the first couple days of owning it, you know just how much of a bummer it can be. Good news: all is not lost. This hack can save your broken lipstick.

    By Clara Olshansky Read More
  • Here's Why Baby Powder Should Be In Your Beauty Kit

    Shelling out hundreds of dollars for beauty products may be up your alley, but it's not completely necessary all the time. Case-in-point: baby powder. Whether it's for your face, hair, or body, baby powder packs a surprisingly multi-faceted punch. Here's why baby powder should be in your beauty kit.

    By Paige McBride Read More
  • The Easy Trick To Apply Perfect Eyeliner In Seconds

    With the frustration of finicky eyeliner that won't go on right, there is an easy trick to consider for your next application that won't ruin the vibe you're going for or make your makeup look messy or too thick. Introducing: invisible eyeliner.

    By Agnes Erickson Read More
  • Here's Why You Should Quit Using Makeup Remover Wipes

    When makeup remover wipes first burst onto the beauty scene, people flocked to them in droves. Instead of washing your face, all you had to do was pull out a wipe and rub it all over, right? But these face wipes may be doing more harm than good. Here's why you should quit using makeup remover wipes.

    By Paige McBride Read More