Days Of Our Lives Viewers Are In For A Major Change This Fall
"Days of Our Lives" has been a staple on daytime television for more than 55 years. The NBC soap opera has garnered millions of fans and earned multiple Emmy Awards, Soap Opera Digest Awards, and People's Choice Awards throughout its decades on air (via Sony Pictures). The soap has also earned GLAAD Media Awards and Prism Awards during its run, per NBC.
The sudser is set in the fictional midwestern town of Salem. The series revolves around the people who live there and focuses on the members of the main families and their escapades — the Bradys, Hortons, Carvers, DiMeras, and Kiriakises (via NBC News).
Throughout the decades, the series has given viewers endless entertainment with storylines including epic love stories, exciting adventures, shocking mysteries, and unforgettable plot twists mixed with a hint of comedy. In 2021, "Days of Our Lives" was renewed for Seasons 57 and 58 (if you can believe it) and is currently NBC's longest-running series.
However, this fall, fans are going to see a huge change in the way that they watch "Days of Our Lives."
Days of Our Lives is moving to Peacock
Many "Days of Our Lives" fans have grown used to tuning into NBC weekday afternoons to watch the soap opera. However, starting on September 12, the sudser will no longer air on NBC. Instead, fans will have to watch the series on the Peacock app, per The Hollywood Reporter.
"This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers," chairman of NBCUniversal Television and Streaming, Mark Lazarus said, per NBC News. "With a large percentage of the 'Days of Our Lives' audience already watching digitally, this move enables us to build the show's loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers."
The news comes just weeks after ABC announced that one of their most popular shows, "Dancing With The Stars," was also going off network and moving to their streaming platform, Disney+. It seems that fans will have to get used to the new norm when it comes to watching their favorite shows, like "Days of Our Lives."