Is Benefit's They're Real Mascara Worth It?

Mascaras are dreamlike, and they elevate your look from plain to va va voom with just a swipe or two. Long lashes are considered attractive and desirable because they give the illusion of bigger eyes. A study showed that people are attracted to bigger eyes. Some people are blessed with Bambi-like lashes, but others need a little help in that department, and that's where we see the magic of mascara transform the shortest and lightest of lashes to long, dark, and luscious ones.

Benefit Cosmetics is synonymous with beautiful brows, but one of their most iconic products is the They're Real! Lengthening Mascara. Makeup artist Khera Alexander is all about flirty lashes and loves this mascara because it gives incredible length, sharp definition, and enormous volume, per Byrdie. Alexander recommends this mascara if you like looking like you're wearing fake lashes because it gives you "unreal" length and major lift.

Makeup artist Amy Zdunowski-Roeder told the Strategist, "This product definitely lives up to its name," and added that one coat is all you need for thicker and fuller lashes. Since 2013, this mascara has won one Best of Beauty Award, five Readers' Choice Awards, and thousands of loyal fans, per Allure. And, what do we think of this cult-classic mascara? The hype is real.

Twin sisters Jean and Jane Ford founded Benefit Cosmetics, a global beauty brand, in 1976 in San Francisco and are known for their quality products in fun packaging. Benefit Cosmetics They're Real! Lengthening Mascara is a breakthrough bestseller at Ulta because its jet-black, long-wearing formula gives you all-around luxurious lashes. With this mascara, you can have it all to give you the most perfect wide-eyed doe look. It is also available at Sephora for $27.

Byrdie calls this bestseller ideal for lengthening because its wand can catch the tiniest lashes, giving each one the extra color and length it needs. Also, it has the impressive ability to hold a curl that makes your lashes look even longer. Cosmopolitan considers this mascara best for fuller-looking lashes because the spiky wand can easily get your lashes from the root to the tip. It amplifies every single lash for a wow factor.

Celeb makeup artist Pati Dubroff, whose A-list clients include Naomi Watts and Rosie Huntington Whiteley, told Health, "The formula is buildable, and the brush separates as you comb through." Dubroff added that two or three coats is all you need for the magical length. In 2021, Benefit Cosmetics released They're Real Magnet Extreme Lengthening Mascara ($27) with a magnetically charged wand that attracts iron oxide pigments and deposits them on your lashes to make them look longer and darker. And it has already won Allure's Best of Beauty Breakthrough Award.