Addison Rae's New Skincare Line Has Everyone Saying The Same Thing

The skincare marker is so heavily saturated, long gone are the days of a simple few categories to shop. Now, you can find a product for just about every skincare need you may or not have realized you even had. Snail-infused creams and bubbling face masks are just a few of the strange creations that topped Today's list of weird beauty products. 

While sometimes the strangest sounding product can actually yield great results, the skincare community is also quick to call products and brands out. Sure, we want to spend our money on fun skincare, but there's a fine line before things get scammy. Skincare influencers make it a point to test out new strange products simply to find out if they're "gimmicky" or the real deal. "Gimmicky" refers to a product that relies on an unusual claim or purpose or even packaging to push the product, but a gimmick product never actually works aside from for a fun YouTube video. Katie Sturino shared her skincare routine with The Cut on the entire basis of it being "gimmick-free." 

Sure, skincare lovers expect brands to have a few fail products throughout their lifetime. But what people won't stand for is a deceitful product. And that's precisely what fans have decided Addison Rae's latest drop is an insult, especially considering this wasn't the first time an influencer tried to push the same false agenda with their own identical product.

With so many products out there, customers' BS detectors are at an all-time high. So when Addison Rae decided to release a "blue light protection mist," alarms blared. As dermatologist Dr. Mona Gohara explained to The Strategist, blue-light damage can only really be prevented the same way you prevent sun damage — by using SPF. While blue-light glasses may do the trick, a skincare product can't quite cure or avoid the damage caused to our skin from blue light all by itself. Addison Rae's ITEM Beauty "Screen Break Blue Light + Anti Pollution Protection Mist" sold on Sephora claims to be, "packed with a botanical blend to protect skin from screen-emitted HEV blue light damage and everyday pollutants."

Fans were instantly skeptical, but what only furthered the blow was the fact that Rae wasn't the first to attempt this. RFLCT Co-Founder and game streamer Rachell "Valkyrae" Hofstetter had released her own blue light-targeting skincare, and was instantly shut down for it. According to Inven Global, Valkyrae received backlash due to using inaccurate science to back the release, and she eventually shut her business down and severed ties from the manufacturing company everyone blamed for conning her. Valkyrae was understandably frustrated by Rae releasing the same product and not getting the same extent of backlash. The gamer took to Twitter to reply to an ad for the ITEM Beauty Mist, "IM REBRANDING TO JUST VALKY LOL HOW IS THIS REAL?! I wouldn't be surprised if it's the same company." A follower chimed in on Twitter explaining their take on why people weren't as harsh on Rae, "people simply do not expect honesty from her."