Jessica Simpson Was Willing To Go This Far To Save Her Company
You can't go into any department store without seeing Jessica Simpson's name on something. Launched in 2005, the Jessica Simpson Collection has everything from perfumes and accessories, to shoes and luggage. However, it turns out that she didn't always completely own the brand that used her name.
According to The Daily Mail, Simpson and her mother, Tina, were only minority owners of the brand after it was purchased by Sequential Brands Group Inc. in 2015, leaving the pair with a minority stake of 37.5% in the company. However, the reality TV star was determined to buy her name back and regain control of the company she started.
Luckily for Simpson, she and her mother managed to take back control of the billion-dollar business in October 2021. According to Bloomberg Businessweek, the legal battle for the company's ownership commenced in 2019, and the lengths Simpson was willing to go to save her company might surprise you.
Jessica Simpson and her mother Tina put up a strong legal fight
At the beginning of her two-year legal battle in 2019, Jessica Simpson was heavily pregnant with her third child, daughter Birdie Mae, and had also recently been hospitalized with severe bronchitis.
Speaking to Bloomberg Businessweek, the "Duke of Hazzard" star revealed that despite any obstacles, she was willing to go to great lengths to get her brand back, including borrowing "against our homes." Simpson also revealed that if getting her company back meant she'd "have to go live in a little, tiny place in Ireland," she would have. Considering that Simpson owns a whopping $11.5 million dollar mansion with a home theatre, guest apartment, and a spa, there really was a whole lot at stake (via Hello Magazine).
With some luck and a strong legal case, Simpson eventually managed to regain complete ownership of the Jessica Simpson Collection. Speaking previously to Footwear News, she said of the victory, "it means the absolute world to me to be able to take over complete ownership of my brand ... After 16 years in business, I feel ready to meet this next exciting phase with open arms. I know the sky is the limit when my mom, our incredible team and I lock into our customers completely."