You Need Milk Makeup's Matcha Toner In Your Skincare Routine

New beauty products are constantly being released, to the point where beauty aisles can feel repetitive and a bit too densely populated. But when a product launches that's entirely unique, it's worth paying attention. Milk Makeup has been a pioneer in creating unique, fun, and colorful products with clean ingredient lists. Another bonus is that the products are all cruelty-free, paraben-free, and 100% vegan, according to the Milk Makeup website.

Milk Makeup co-founder Zanna Roberts Rassi shared her initial vision for the brand in a 2019 interview with Harper's Bazaar. When asked who it was intended for, Rassi said, "When it came to design, we didn't set out to be everything to everyone. There was nothing at all contrived about it, simply we wanted components, tools, formulations, and graphics to be 'smart, simple, clean, cool, and easy to use."

The brand specializes in multiple multi-use stick products that offer a quick and efficient way to apply your makeup directly to your face and easily blend without using tools. So, when they took this same approach to skincare, everyone was intrigued.

Piggybacking off of the matcha trend sweeping the nation, Milk Makeup launched the Matcha Toner in 2017. The $30 toner makes some big claims in its product description, which says the toner "purifies pores after cleansing with ingredients like kombucha and witch hazel, while matcha green tea detoxifies and protects," per Milk Makeup. The world's first solid toner also promises to hydrate and calm your skin.

The solid toner has made its way into countless YouTube videos. And according to Elizabeth Denton at Allure, that's because it delivers. Denton shared that her first experience with the toner proved that it was "ridiculously easy to use ... It felt smooth and hydrating, and acted a bit like a primer for my foundation."

The kombucha and witch hazel in the formula work to absorb oil, making this a 2-in-1 skincare and makeup product, especially if you struggle with your base getting oily throughout the day. Swap out that thick silicone primer for something that's going to do your skin some good while also making shine disappear.