Kate Middleton Stuns In A Gorgeous Unexpected Color

As if we needed another reason to keep our eyes on Kate Middleton, she recently stepped out in a new, trendy hue that will likely have stores struggling to keep up with demand for eggplant-colored pantsuits. If you think that's impossible, don't discount the Kate effect.

Indeed, Harper's Bazaar cites a study finding that the "Kate Middleton effect" is still incredibly strong all over the world — meaning that people take cues from the Duchess' style. For instance, whenever she wears a British product, it spikes in popularity in the United States by 37.6%. Brand Finance director Alex Haigh explained to the outlet, "The monarchy is one of the most defining features of Brand Britain, and the royal impact on the desirability of British luxury brands cannot be overstated. Endorsement by any royal, but particularly the duchesses, is like the mythical golden touch and can transform a brand's performance overnight."

The mother of three recently stepped out in a deep purple tailored suit with a navy turtleneck underneath. Cue "add to cart" clicks all over the world.

People reports that the Duchess of Cambridge brought out her bright, new color on a recent trip to Northern Ireland. Walking alongside her husband Prince William as they performed their royal duties, Kate Middleton dazzled in the Emilia Wickstead two-piece ensemble. Complete with high-waisted pants, a dark belt, a navy undershirt, and navy block heels, the look was bright but still professional. The outlet notes that the eggplant color is a far cry from classic autumnal tones but still proved regal enough for the future Queen to wear.

People also adds that her color choice is reminiscent of Queen Elizabeth's, noting that the monarch often wears bright, primary tones. Lucky for us, there are tons of ways to incorporate this deep purple shade into your wardrobe during the fall and beyond! Town and Country reports that the Duchess often wears Wickstead's designs and this one was perfect for speaking with young people in Northern Ireland. In addition to their classic meeting-and-greeting agenda, the royal couple also made some new friends.

The outlet notes that Middleton held a tarantula named Charlotte during their trip to a local petting zoo — a new activity for a princess, but photo-worthy nonetheless. So, the next time you have a meeting with young people and a date with a large spider afterward, a purple suit may be a great wardrobe choice.