The Truth About Millie Bobby Brown's Skincare Line

These days, it seems like every celebrity under the sun has a product line. Whether it's Kendall Jenner's tequila, Ariana Grande's perfume, or Rihanna's lingerie, modern celebrities are killing it with these entrepreneurial side hustles (via Vogue). One of the most saturated celebrity markets is certainly the beauty industry, with the likes of Kim Kardashian, Kylie Jenner, Lady Gaga, Jessica Alba, Halsey, and Selena Gomez becoming household names within the world of beauty due to their contributions to the industry. But perhaps one of the most enigmatic and highly discussed product lines comes from the young Millie Bobby Brown.

Per an Instagram post, Brown calls her skincare and makeup line, Florence by Mills, the "love of [her] life." In the post, she added that she kept the products a secret from the public for nearly two years before launching them in 2019. According to Insider, she named the brand after her great-grandmother, which she later explained was a very important nod to her family's matriarchal figure. "I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things," she told Nylon. As for the second part of the brand name — Mills — well, it's the nickname that she likes to go by.

The line includes a variety of different beauty products, including masks, face mist, brow gel, concealer, and face wash, all of which Brown proudly boasts as cruelty-free and vegan. Let's take a closer look at Millie Bobby Brown's Florence by Mills beauty brand.

While it might seem irregular for such a young person to be familiar enough with makeup and skincare to release their own company, Millie Bobby Brown is most certainly an exception. According to Nylon, the "Stranger Things" actress was exposed to the world of makeup at an early age through her career as a child actress. "I've been in a makeup chair since I was 10, 11 years old, and I have really been introduced to all types of products," Brown explained. "I've had special effects on my face, blood, all different types of foundation." 

While Brown's experience of needing to remove special effects makeup from her face is certainly a unique one, at the heart of it, Brown believed that there was a significant need for a brand tailored specifically to young people interested in skincare and makeup — and this was a gap that she intended to fill. In the product's Instagram teaser, Brown shares that she wanted to create a brand that "would be easy to get and fun to use and still youthful, but for a sophisticated teenager as well." At the end of the ad, she says, "What I want my beauty brand to represent is individuality. Embrace who you are. All I know is that I want you to feel like yourself."

But, despite the brand's sweet concept and noble intentions, Brown left the public scratching their heads after a video gone wrong.

Around the time of the Florence by Mills launch, the 17-year-old actress, who was 15 at the time, released a tutorial showing how to use some of the skincare products in her line. But eagle-eyed fans spotted something off. After closer inspection, it appeared that Millie Bobby Brown was not, in fact, applying anything to her face at all, despite miming as though she was. One person on Twitter wrote, "Woke up thinking about millie bobby brown faking her skin care routine," per The Independent, while another asked: "Was she washing her face with air or?"

Entrepreneur or not, Brown is still very young — and was even younger at the time of her video slip-up. But, in a very mature manner, she addressed the controversy, explaining that she is still learning how best to share her beauty routines. "I thought doing a quick video replicating my personal process for that night was okay, but that's not what was conveyed," she explained, per People. "I understand, I appreciate all of your feedback on this journey, please keep sharing your thoughts and I will too!"

Millie Bobby Brown won't let a small mistake stop her entrepreneurial drive. In fact, on Aug. 2, 2021, the "Enola Holmes" actress announced the release of a new line of skincare. Similar to her first line, which sought to empower of Gen Z through the use of clean, vegan ingredients, this new line also has good intentions in mind. 

According to Today, the products were created with the intent of preventing damage from the blue lights of our digital screens. Studies show that blue light can be as harmful to the skin as the sun's UVA rays (via WebMD). Brown's newest collection, which is even aptly packaged in shades of blue, is packed with some pretty great ingredients, including seaweed extract; jojoba, baobab, and watermelon seed oils; and aloe leaf juice "to hydrate and smooth skin and promote a healthy skin barrier function," according to Today. And, despite the clean ingredients and sleek packaging, these products won't cost you much — a choice that most certainly made with Gen Z in mind.

Millie Bobby Brown's beauty line caters to a slew of skin issues. Per Allure, treating dark circles was a priority for Brown. Maskne, a more modern issue in the face of the COVID-19 pandemic, was also at the top of her list. The rising beauty icon told Teen Vogue about her-go product from her line to treat maskne. For clear skin, she revamped her makeup routine to include her Episode 2 — Clear the Way Clarifying Toner.

She's a firm believer in self-care and is rightfully obsessed with lavender oil and products that are soothing, reports Elle. Brown swears by the Mind Glowing Peel Off Mask to treat breakouts, and the Low-Key Calming Peel Off Mask to calm her skin. In a pinch, she relies on the Zero Chill Face Mist to revitalize her face and give it a healthy glow, per Who What Wear. For a dab of color, she told the outlet that she applies the Cheek Me Later Cream Blush in Shy Shi and Oh Whale! Tinted Lip Balm.

In January 2022, Brown dropped another makeup collection under Florence by Mills called "Color in Wonderland," per Teen Vogue. She told the entertainment outlet that many of the products were directly inspired by her 18th birthday. 

The "Once Upon a Time in Wonderland" star highlighted how her self-care journey and personal growth propelled the line. "I think finally being 18 and having slowly learned to express myself, I've found that I love to express myself through color mostly," she explained, via Teen Vogue. "So, 'Color in Wonderland' gives me that opportunity to be able to wear lipsticks and bronzers and lip liners, and really express myself through beauty as well as clothes and you know, everything else that goes with style."

Though Florence by Mills continues to expand, she's committed to her loyal makeup devotees. In an interview with Beauty Independent, Brown stressed the importance of clean products that can be used by anyone, no matter their age. She shared that the brand's "clean skincare" attracts moms, Gen Z-ers, beauty beginners, and experts.