William And Kate Just Made This Big Change To Their Instagram

Prince William and Kate Middleton – who are the golden couple and family of the royals — have made a major change to their Instagram, but you may have to be a big fan of the royal family to notice. After being known as @KensingtonRoyal for as long as we can remember, the power couple have suddenly updated their handle to @dukeandduchessofcambridge (via Twitter). Revealing the news via their various social media accounts on Wednesday, May 5, 2021, they also announced they now have a YouTube channel (via Instagram). 

"Better late than never — we're now on YouTube," read the caption that accompanied a video of some of the couple's most iconic moments, as well as some charming behind the scenes sneak peaks. It even begins with William joking to Kate about the fact they are now big-time vloggers. "By the way, you've got to be careful what you say now, because these guys are filming everything," the Duke of Cambridge cheekily told the Duchess.

The sudden change of Prince William and Kate Middleton's Instagram handle has confused many fans, but some Twitter users are suggesting that they are trying to completely overhaul their social media personas — after all, their family has drastically changed within the last year. 

"Rebranding! Prince William and Kate Middleton get a new Instagram handle," said royal expert Kinsey Schofield (via Twitter). "What a strategic move! Love the slow and subtle rebranding across your social media together with boosting the personal branding of the Duke and Duchess of Cambridge. Strategic marketing anyone," wrote @richardpetrachi (via Twitter). 

Others believe they are trying to follow in the footsteps of Prince Harry and Meghan Markle, who recently went through a social media overhaul themselves after stepping back from royal duties. Whatever William and Kate have planned, we can't wait to get a little more insight and a closer look into their fascinating lives.