Is Hidden Potential's Jasmine Roth A Real Contractor?
Jasmine Roth isn't afraid of getting her hands dirty. The HGTV show Hidden Potential frequently showcases Roth rolling up her sleeves and getting busy constructing new homes. The company she founded to develop and build houses, Built Custom Homes in California, prides itself on offering, "A unique approach to beach living and functional options for custom home design."
Roth demonstrably knows what she's doing, but even her own bio on the site struggles to define the multi-tasker, questioning whether the HGTV star is a designer, decorator, or construction worker, before ultimately deciding she does a bit of everything. The Hidden Potential host may look the part, but is she playing a role or doing it all for real?
Jasmine Roth has been building homes since she was a kid (literally)
As Roth explained in an interview on her blog, she didn't originally intend to be in the real estate business, having studied entrepreneurship and new venture management in college. After graduating, Roth worked predominantly in corporate sales which, she says, "Taught me so much in the way of organization, management, selling, and mostly the importance of seeing the bigger picture and giving back to our local and global communities."
However, she's actually been involved in construction her entire life, explaining to Think Realty, "I've been building since before I was even born, via my family... You name it, we built it. I grew up around tools. We spent a lot of time measuring, going to the lumber yard, and figuring out how we were going to build these one-of-a-kind structures."
Knowledgeable as she may be, though, Roth does not appear to be a licensed contractor, according to records of the Contractors State License Board, and according to her company's website, Built Custom Homes "manages the design of ground-up residential new-construction projects" rather than the construction.
Jasmine Roth learned everything she knows on the job
As Roth explained in an interview on her blog, she didn't originally intend to be in the real estate business, having studied entrepreneurship and new venture management in college. After graduating, Roth worked predominantly in corporate sales which, she says, "Taught me so much in the way of organization, management, selling, and mostly the importance of seeing the bigger picture and giving back to our local and global communities."
However, she's actually been involved in construction her entire life, explaining to Think Realty, "I've been building since before I was even born, via my family... You name it, we built it. I grew up around tools. We spent a lot of time measuring, going to the lumber yard, and figuring out how we were going to build these one-of-a-kind structures."