Here's How Much Money The ACE Family Makes From YouTube

YouTube is big business nowadays, even for the retired and already famous. The ACE Family — former NCAA basketball guard Austin McBroom, his fiancé/Instagram model Catherine Paiz, and their two daughters, Elle and Alaïa (whose name, confusingly, doesn't fit the acronym) — started their channel in January 2016 and, as of May 2019, are worth a whopping $13 million, according to Nailbuzz. 

Closing in on 20 million subscribers, the Ace Family's channel has accumulated about 3 billion views since its inception. According to Nailbuzz, new subs increase by 15,000 per day bringing the channel's average daily views to 5 million. This generates a not unreasonable $17,500 in daily revenue for the social media stars, and equates to a whopping $6.4 million annually.   

This is mostly thanks to the ads that run on their videos. After YouTube takes what it's owed, their stars get paid around $2 to $7 per 1,000 monetized views, which account for about 40 to 80 percent of their views overall. There are lots of different variables that contribute to these figures, including which device videos are played on, the viewer's location, ad engagement, and more. Google Preferred also allows companies to target the top 5 percent most popular videos on YouTube too, and to pay a premium to host ads there.

Outside of YouTube, the Ace Family earns extra money via various sponsorship deals, as well as from their own line of merchandise. They also joined the Univision network in early 2019, as reported by Variety, which should expand their income considerably. In June 2019, the Ace Family took to YouTube to show off their new mansion, which they'd been working on in secret for months. Featuring jaw-dropping features including floor to ceiling showers and huge walk-in closets, Paiz described it as a "sanctuary." Clearly YouTube really does pay.