The 2023 List Beauty Awards
With so many beauty products on the market, it can feel overwhelming deciding which ones should have a place in your makeup bag. To make things easier for you, we've rounded up our favorite products. The 2023 List Beauty Awards represent the best the beauty world has to offer; you'll definitely want to add these products to your shopping cart.
Methodology
The List Beauty Awards are an annual presentation of our top picks for products in the worlds of skincare, hair care, makeup, and fragrance. We selected our categories to represent a holistic beauty experience based on the most popular, trustworthy, and reliable products on the market — that also offer great value for most budgets.
Starting with over 100 selections, our expert editorial team further filters them into 10 categories, judging each on performance, quality, value, and more. Additionally, because we believe beauty doesn't have to break the bank, we curated our entire product review list to cost $40 or less (at the time of our review).
Although each category has a clear favorite, we take the time to discuss the best qualities of all products evaluated, so you can feel fully informed before embarking on your next self-care shopping spree.
Best conditioner
Damaged hair needs extra attention, and the Redken Extreme Conditioner can go a long way to healing struggling strands. Whether you're suffering from dry and brittle locks or have fried your hair with bleach, this nourishing formula will infuse your mane with a much-needed dose of hydration. As an added bonus, its pleasing scent will leave your hair smelling nice hours after rinsing.
Read more about the Redken Extreme Conditioner and other standouts in this category here.
Best eyeliner
Even if your makeup routine is low-maintenance, eyeliner is probably one of your go-to products. A good eyeliner will make your eyes pop and should go on smoothly. The Maybelline Hyper-Precise Liquid Eyeliner is our favorite for 2023. It easily glides onto your eyelid and dries quickly, plus it comes with a soft grip that makes application even more comfortable.
Best facial serum
A good facial serum is a key component in any skincare routine. Our pick for The 2023 List Beauty Awards is the Pacifica Glow Baby Serum Booster. This serum is good for all skin types and includes vitamin C and glycolic acid to give your skin a healthy glow.
Read more about the Pacifica Glow Baby Serum Booster and other standouts in this category here.
Best lipstick
Whether you opt for a bold red or a more neutral hue, lipstick has the power to pull together a makeup look. NYX Professional Makeup Suede Matte Lipstick is our choice for a lipstick with staying power that won't break the bank. This affordable lipstick comes in 35 shades, so you might want to build up a collection.
Best mascara
If you want gravity-defying lashes, look no further than the Maybelline Lash Sensational Sky High Mascara. Comparable to pricier brands, this mascara is our clear favorite for its easy application and lasting power — we're talking all day without smudging. This mascara works hard and is budget-friendly.
Best nail polish
Our favorite nail polish for 2023 is an underrated gem that's breaking out on TikTok. The ILNP Ultra Chrome Nail Polish comes in stunning, modern hues. It goes on smoothly, dries fast, and lasts for days. You'll want to try this polish in different colors, but we especially loved Abundance.
Read more about the ILNP Ultra Chrome Nail Polish and other standouts in this category here.
Best perfume
Our favorite scent for 2023 is the Ouai Mini Melrose Place Eau De Parfum. The diminutive bottle makes it easy to slip into even a small purse, but this scent lasts all day so you won't need the bottle on hand for touch-ups. The perfume is rich without being overwhelming and makes for a widely appealing signature scent.
Read more about the Ouai Mini Melrose Place Eau De Parfum and other standouts in this category here.
Best sensitive skincare product
Experimenting with different products when you have sensitive skin can be tricky. The Aveeno Calm + Restore Oat Gel Moisturizer uses prebiotic oats which can help damaged skin, and its lightweight formula is gentle for those who are prone to acne, making it our top choice for the best sensitive skincare product.
Best shampoo
The right shampoo is important for hair health, especially if you have curly hair. The wrong products can weigh your locks down, but Bumble and bumble's Curl Moisturizing Shampoo is specially formulated for those with wavy, curly, and coily hair types. This sustainable brand will keep your locks hydrated and bouncy, making it our pick for The 2023 List Beauty Awards.
Best skincare under $30
While all our picks for the 2023 List Beauty Awards are budget-friendly, at just $10.90, The Ordinary's 100% Organic Cold-Pressed Rose Hip Seed Regenerative Oil is a true steal. This facial oil provides a lot of bang for your buck and addresses several skincare needs at an affordable price.