Influencers Swear By Bloom Nutrition. Should You?
If you frequent Instagram and TikTok, you've probably encountered at least one post by someone promoting Bloom Nutrition. On TikTok alone, the hashtag "bloom greens" has 78.7 million views, with the main hashtag "bloom nutrition" harnessing an incredible 403.3 million views, and Instagram is saturated with posts from influencers also promoting the green powder.
The brand is clearly proud of its TikTok association, too. On its website, Bloom Nutrition states it is "viral on TikTok for its ability to soothe uncomfortable bloat and support your gut!" Their best-selling product is their Greens and Superfoods powder, which comes in five different flavors. The powder claims to be beneficial for gut health, energy levels, and immunity levels thanks to the antioxidants it includes.
It may sound inviting, but just like there are things you need to know before using protein powder, you should think twice before using green powders. Heaps of influencers are claiming that the Bloom Nutrition powder flattened their stomach and reduced their bloating, but how real are these claims, and should you rush out to buy a tub yourself? You may want to hold off.
It certainly looks Instagrammable, but is it worth the hype?
The answer to whether Bloom powder lives up to its hype depends on who you believe. Influencer @juliahatch22 claimed that the powder made her bloat disappear 45 mins after she drank the brand's Greens and Superfoods powder, as did @gigi.fierro, who mentioned in a reply to a comment on her video that the powder definitely helped with her IBS bloating. However, most of the videos posted are ads, meaning it's very difficult to tell who is being genuine about the positive effects of the product.
It isn't all ads, though. There are a few non-sponsored reviews of the powder, including one from gut health dietician @nutritionbyjulie. She pointed out that a major downside of the powder is that you don't actually know how much of each ingredient is in the powder due to the "proprietary blends" used. Nutritionist @lemelearnya also says that the mixing together of probiotics and prebiotics on the ingredient list is a red flag, as it means there's no way to know how many organisms are actually within the powder. Moreover, McCarthy says that you would have to consume three scoops of the powder each day to reach just 10% of the recommended 400g fruit and vegetable daily intake.
The powder may not actually live up to its claims
Additionally, registered dietician Jaclyn London has some concerns about the brand from a nutrition standpoint. Speaking to Forbes, London stated that when you consume fruits and vegetables in a powder, "You're automatically losing out on the fiber, antioxidants, water, and key mineral benefits that you would otherwise be getting if you were to eat a whole food in any form." Registered dietician Nicola Dandrea-Russett agrees, saying that while Bloom Nutrition "may provide some antioxidants, adaptogens, enzymes, and prebiotic fiber," it doesn't contain enough of anything to be used exclusively in place of a balanced diet.
When it comes to price, Bloom Nutrition definitely isn't the most affordable powder either, costing $33 for a 30-serving tub or $62 for a 60-serving tub. You can buy it as a one-time purchase or subscribe for delivery every 30, 60, or 90 days, all of which have the benefit of a 10% discount on the price.
Overall, Bloom Nutrition could be a good way to get extra nutrients in when you're on the go or not eating enough fruits and vegetables. Nevertheless, as pointed out by dieticians and nutritionists, the powder won't be as beneficial to your health as it claims to be due to the proprietary blends and non-disclosure of the amount of the ingredients within.